CaspianXIWill we look back at today's "go green" initiatives as stupid and inadequate?
UndoLipsA lot of the initiatives are ineffective by design because the real goal is to give the consumers agency over the problem.
Corporations have known that individual effort is a drop in the bucket but by framing the problem as not not a “corporate” problem but a “society” problem, they can keep not fixing it, for profit.
BP created the concept of a carbon footprint to make customers feel responsible for climate change. The reality is that consumer choices make no difference in the face of China building a dozen new giant coal power plants each year. This needs to be tackled diplomatically, and nations need to be willing to negotiate with much more force. China emits more than double the CO2 of the U.S. That’s just CO2. There’s PFAS, methane, plastics, and hundreds of others pollutants. They’re destroying whole oceans with their huge bottom-trawling fishing fleets. It’s time we get serious about tackling the major polluters first.