steelRooster69What generic products do you swear are superior to the name brand?
Kirkland signature wine and spirits (and tons of other Kirkland brand stuff). Not necessary better, but it’s so much cheaper and so close to quality that it’s a bit brainer to buy it over more expensive stuff. Plus,on a lot of instances the Kirkland signature is made by big companies and rebranded as Kirkland.
I know for spirits, not sure on wine and beer, in many cases it is literally from the same factory that the name brand comes from they get bulk deals and just put their labels on it