(which makes some sense given how successful it’s been)
It really doesn’t make sense, considering how small the profit margins probably are, if any.
What would make sense is making the Steam-first OS open to be installed on any device.
I had no idea they switched distros. Or ran Wayland for that matter! Truly it's the future. But that's a good point, being able to say on the "box" that is specifically runs SteamOS certainly brings about a level of consumer and investor assurance.
As far as the nvidia drivers go. Only advice I can offer is that I've never had any sort of auto install, package based install, or any sidestepping of the default installation of the driver work for me. It's always borked. The only reliable method I've found is the old school drop into the line terminal, shutdown all GUI, and running the nvidia provided install script (which sucks, I know).