This might help explain the spectacular launch of Threads

https://lemmy.world/post/1212739

This might help explain the spectacular launch of Threads - Lemmy.world

Automatically creating a shadow account for everyone on Instagram? Even allowing people to follow that account? Sounds like they really wanted to push Threads out the door in a big way.

They already advertised this in a way though.

I think one of the links for IG is Threads.instagram.con

That alone made me think they’re going to end up finding a way to merge the two or make them paired.