This might help explain the spectacular launch of Threads
https://lemmy.world/post/1212739

This might help explain the spectacular launch of Threads - Lemmy.world
Automatically creating a shadow account for everyone on Instagram? Even allowing
people to follow that account? Sounds like they really wanted to push Threads
out the door in a big way.
Fuck Meta and all but this isn’t news. Meta litterally said straight up that they would be doing this before threads ever launched. If you have an instagram account then that is also your threads account. This isn’t some conspiracy it’s exactly what they told everyone they were doing. It’s no diferent than linked accounts for google services.
It’s a conspiracy just in the sense that they are seemingly counting these towards their growth numbers. If they’re saying they have 20 million accounts, but they created 3/4 of them as placeholders, then no…they have 5 million accounts.