Man alive! I get so many emails from #Scale75 that are just discount codes. I don’t mean to be crass when I say that if you don’t buy those paints at a discount, you’re a sucker.
I worked in retail for years (almost two decades 😵‍💫), and perception of value is a big thing. That’s why as a business you actually don’t want to do too many sales (as close to 0 as possible). If I used Scale75 paints and saw a rack of them in the wild, I’d breeze on by.