This might help explain the spectacular launch of Threads - Lemmy.world
Automatically creating a shadow account for everyone on Instagram? Even allowing
people to follow that account? Sounds like they really wanted to push Threads
out the door in a big way.
Yes they are. There were tons of people waiting to leave Twitter for something better. What makes Threads the better alternative is they already have Instagram accounts and so does everybody they know. Joining Threads took me 30 seconds.