That’s the reason the product exists for. They have to increase the value for their shareholders.
As a consumer why would you care about a corporations finances? That is their problem to figure out. As a consumer you are trying to find value for you personally. Does this solve a problem in my life? Am I better off with this thing than without it? Is the cost worth it, be it monetary or privacy?

This is a story about how two companies aim to make revenue from its users. It’s precisely about many of those issues.

It’s an important question. The reason that many of us are is down to the way one corporation decided to monetise.

Also, the BBC has already done stories about the Threads UX