This, in a nutshell, is why DeSantis hyped a video valorizing masculinity and treating LGBTQ people as aberrant.
https://www.washingtonpost.com/politics/2023/07/06/desantis-lgbtq-insecure-men/?itid=ap_philipbump
DeSantis targets a significant primary demographic: Insecure men

The DeSantis campaign's use of an anti-LGBTQ ad is partly about getting attention and partly about appealing to a particular insecurity.

The Washington Post
@pbump To Trump voters, "a great deal of discrimination" against Christians and whites means "We don't always get to call the shots any more."