There’s a sort of refrain from business-ish, public affairs people I know in Brussels that “Mastodon didn’t take off because it’s too hard to use”

I see it differently - Mastodon isn’t hard to use. But it’s missing network wide search, that I found very useful on Twitter

And now the same people are swooning over Threads… that doesn’t have network wide search either

It’s ultimately that *building a network on Mastodon takes time and effort* - that’s actually what they’re complaining about

@jon I guess many people nowadays are trapped in the belief of 1 company = 1 service = 1 one website = 1 app, and don't grok federated/distributed protocols.
(not even if you point them to email because "no idea how my outlook365 works")

@gregoa_ Exactly - and this service also with a famouse CEO. Federation seems to overwhelm people.

@jon