There’s a sort of refrain from business-ish, public affairs people I know in Brussels that “Mastodon didn’t take off because it’s too hard to use”
I see it differently - Mastodon isn’t hard to use. But it’s missing network wide search, that I found very useful on Twitter
And now the same people are swooning over Threads… that doesn’t have network wide search either
It’s ultimately that *building a network on Mastodon takes time and effort* - that’s actually what they’re complaining about