I posted this on #threads but I'm sharing it here too,
One of my favorite lessons from working on #roblox games, a thread:

We created a game called "It's Raining Frogs Simulator" where you could run around and #frogs would fall from the sky. Good stuff. When #capybaras became popular, we decided to release a new version with capys.

To make the game more interesting, we gave people a laser gun so they could shoot the capys. What we failed to consider is that people who like capybaras don't necessarily want to shoot them. We were so worried about making it fun in the easiest way possible, we forgot to make it make sense.
When it came time to do the same game with #Whoppers, it was much more successful, people are fine with shooting burgers, not animals. Maybe we should update the game so you can pet the capybaras instead of shoot them?