@ZachWeinersmith … because platforms burn out and get replaced by new ones; remember Yahoo!, MySpace, Delicious, Flickr, Stumbleupon, Paltalk, AOL…. Facebook is quite remarkable in that it has defied this cycle so far; buying up competitors has been a secret to it’s success; trying to get Instagrammers to play a new game is a risky gambit, particularly from the viewpoint of a company that wouldn’t see a 20 million user product as a success