Here are two things that are true at the same time.

1. Threads, honestly, kinda sucks.
2. Twitter is fucking done for, lower the casket.

Unless I'm using it wrong (very possible), there is no Home tab that shows you the people you're following. No custom feeds, no lists, no way for your follow graph to have any effect. Following someone, seemingly, does nothing other than boosting their feelgoods.

There's no explore tab, no trending topics, no hashtags. Search only searches accounts.

It's borderline unusable for anything.

And it already has over 2 million signups, lots of big brands, celebs, influencers.

Twitter's fucked.

@rodhilton whether threads breaks through or not is going to be decided by how fast their team can iterate. Hashtags, decent search, following only feed, actually being able to type threads-of-threads easily.

Nothing overly complex. But they’ve launched without any of this so they’ll need to race for it.

@kiriappeee this is true though I have to assume that they'll be able to move fast given that all of those features are already implemented in Meta's OTHER social networks.

@rodhilton plus one to that point.

Also, not sure if this is by design, but interesting possible future for threads by holding off on federation at the start.

I imagine a lot of people currently on mastodon based federated networks will try threads out, gain many of their insta followers immediately, and then when federation launches there could be little reason to go back to a smaller instance.

Both pros and cons there but I can definitely see this happening.

@kiriappeee yup. I've signed up and I'm making use of their algorithm to curate a follow list, with the intention of following those accounts here when it opens up
@atypicaloddity their choice to add a follow all button and the mechanism to auto follow when someone joins (and they will because curiosity plus super low friction with Instagram login) was extremely smart from a growth perspective. I don’t like the lack of a following only feed but at the start it’s going to supercharge the feeling of liveness on the network for the casual user. Overall a very clever launch so far.
@kiriappeee yeah, and the focus on algo content over follows ensures that users have new content constantly, making it feel much more active than a fresh Mastodon account
@atypicaloddity also, and @caseynewton did a good write up on this, their also feed is doing a good job of surfacing stuff from who you follow. Been watching it carefully and thought it’s early to say, it looks like it is using my follows list as a way of surfacing a lot of content.