I’m curious how difficult it is to cancel a Prime membership nowadays. I’ve canceled twice in the past, and as I recall it was just a matter of clicking an easy to find link. Has the process changed?

It leads you through 3-4 different pages, hides the “Yes, cancel” button in different areas, and gives a lot of “Keep subscription” buttons with different wording.

It’s not difficult, but at multiple steps you think you’re done but your not. I had an issue a month or so back where I thought I canceled, until I saw a prime charge on my account. I imagine for someone not used to some of the tactics it’s pretty bad.