@Refermaned Movies often don’t succeed due to marketing, and marketing often doesn't succeed due to the tools it has at its disposal (movie stars, plot, marketable scenes, etc). This is a movie about a very, very old hero who provides no typical marketing-worthy shots or scenes where the action is performed BY HIM, apart from some uncanny valley deepfake efforts that take place in the past. When looking at the marketing for the film, they have very little to go off—a few of the *better* deepfake shots, some shots of older Indy, some shots of the supporting cast, and no real explanation of the stakes. Prior films had very clear stakes (plus religious paraphernalia always implies BIG STAKES). Prior films also had a sense of espionage and "who can Indy actually trust." This had none of that, and so marketing was like "welp, throw some shots of good guy, bad guy, magic device, cool shots of action, and that's enough.” America was not fooled.