Limiting the number of impressions is the opposite of what a company should do if it depends on selling impressions to advertisers.

It's such a ridiculous, nonsensical move. In fact, the illogicality of it, and the fact that an announcement (from Musk) came hours after most users had hit the brick wall, makes me think there's something even bigger that we don't know about. Is #Twitter and its infrastructure failing? #TwitterDown

There's also the DDOS matter; when a user who is not logged-in tries to access a tweet, #Twitter is sending itself ten replies a second for a few seconds. That tallies up with Musk saying that Twitter is seeing too many requests.

But setting aside the incompetence of creating the issue in the first place, if the problem really is about Twitter DDOS-ing itself, why hasn't the change been reverted yet? Why let the website sink instead of letting anonymous users read tweets?

#TwitterDown

I'm not losing sleep over Twitter possibly going bust—which I believe is what this incident brings us closer to—but the mystery and incompetence of it all is just so fascinating.

It's like you gave a bunch of monkeys some typewriters and asked them to run a business.

@memonick could it be to do with the fact Twitter may now be blocked from the Google Cloud services it was using?
@moranicly I wrote about that in the toot below. Surely coughing up the money would have been preferable to this absolute shit-show, at least for the optics (and the advertisers). That is, unless Twitter does not afford to pay, of course. https://mastodon.social/@memonick/110640419025615041
@memonick perhaps it was brinkmanship and they thought Google would give them a lifeline. Or, yes, perhaps the bill was just too big for them. Either way, they're haemorrhaging as revenue now, I'm sure.
@memonick My proposal: Musk may not have looked at his browser console yet. Does he know about the console ?😆
@erol_foret If you mean his PS5, then yes, he absolutely knows about his console 🙃
@memonick I don't know that we'll ever fully understand why Musky's trying to hard to take down his own company. None of his decisions have made a lick of sense.