This is actually not about XML, despite the title, it's about us geeks being fashion victims, and I really enjoyed reading it. https://www.bitecode.dev/p/hype-cycles
XML is the future

Okay, campers, rise and shine...

Bite code!
@timbray well, I recognise only a fraction of the terms used but I love this!
I think there's also a type if hype which uses a new term for essentially the same thing.
Data warehousing, data mining, big data, data lakes and many aspects of blockchain, smart cities, machine learning and the Metaverse all sell the same utopian concept (mash all the data together & wonderful things happen) but none of them can deliver fully on the hype because real data is messy & managing it is HARD.