Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were “automated or from bots”

https://lemmy.world/post/525404

Social media startup IRL is shutting down after an investigation by its board concluded that 95% of its claimed 20M MAUs were “automated or from bots” - Lemmy.world

What are MAUs?
Made Up Users, apparently
"Mostly Artificial Users" lol