Given just how much "enshittification" of internet companies we've seen of late, I put together a list of 7 basic rules for internet CEOs who DON'T want to enshittify their companies: https://www.techdirt.com/2023/06/21/seven-rules-for-internet-ceos-to-avoid-enshittification/
Amazon, Bezos, and Prime is an interesting choice for a positive example. For CEOs to follow
https://www.theguardian.com/technology/2023/jun/21/amazon-sued-prime-cancel-ftc