Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars
Brands fed up with the instability at Twitter may flock to Meta's new offering...
https://www.telegraph.co.uk/business/2023/06/19/meta-response-twitter-elon-musk-mark-zuckerberg/
Advertisers are likely to be much more willing to bank their ad dollars with Zuckerberg than smaller rivals.
I'm fine with any most thing that shows you cannot enable harm-to-discourse as much as Musk has. I would sooner them come to Zuckerberg than crawling back to Twitter because it didn't have an alternative. Twitter is very much a walking corpse right now, but something else coming along to snatch the could-be advertisers secure that it can stay in its fucking pit. (unless various sus governments still somehow see use in keeping it propped up)
Well I think it's kinda hard to imagine a free service that doesn't do either data collection or advertising (read: you are the product), with advertising it makes sense through being a more openly a field that has a lot of money circulating around it, and while I don't think the average person cares about data collection to the point where they'll ignore products that do it, it at least serves as bad publicity
The only other viable model I can personally think of is subscriptions, I find it hard to imagine that only forcing big corporations to pay to use your service, or that having it be donationbased would work with the amount of manpower and serverspace these products from within Silicon Valley typically host that need a lot of money every month until they stop existing
All of the automotive forums I ever used did make their money from advertising, BUT it was relevant advertising. Either it was sponsored by a vendor that specialized in that platform (ipdusa.com) or outright owned by a vendor (modernperformance.com)
These vendors also sold products that the users inherently wanted to buy and discuss. It was a symbiotic relationship. The discussion forum facilitated the business by allowing users to discuss their interest in an automotive platform.
That is easier to do when your community covers some particular niche. That effectively does the ad targeting for you. An auto parts store knows that most people in a forum about car repair might actually be interested in their product.
It's harder with a more general purpose community like Facebook or Twitter. Most people on these platforms probably have no interest in auto parts. A good chunk of them might not even own cars at all. Initially, this meant that impressions sold in these spaces were dirt cheap, because they so rarely converted into clicks. This is where data collection comes in, because it allows your advertisers to actually narrow the focus of their ad campaigns to users that might actually be relevant. And the more data Facebook has on its users, the more detailed and effective these campaigns can become.
These specialized businesses are also ran by enthusiasts that also participate or even came from the community.
Facebook's model is dead with federation. Why would I as a company pay an advertiser to advertise on Facebook when I can spin up my own instance of some federated service where I can foster genuine interest in my product?
They might keep those users more engaged with this new app though. The Twitter format might be more successful for facilitating outrage and arguments than the Facebook format is.
And more engagement means more adverts shown and thus more revenue.
Then those instances will get defederated right along with Meta itself.
Ultimately, there's very little friction for users when it comes to choosing which instance they want to "view" the Fediverse from, so if some of them are ad-laden and others are not they'll gravitate to the non-ad-laden ones. This will be especially easy once account migration features get implemented.
Rich business dudes threatening other rich business dudes with... business.
There's not much "technology" in there.
Hmm, the headline seemed to suggest Zuckerberg planned on buying and absorbing twitter. But no, he plans on releasing his own twitter known as THREADS
I wonder if people would consider switching to yet another platform if they havent already fled twitter. People who consider musk to be toxic probably dont think too highly of facebook, but who knows. If he can snag convince enough celebrities to migrate maybe? (I doubt it)
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