Intel's ditching the 'i' in 'Core i5/i7/i9' and will stop calling out chip generations

https://programming.dev/post/86688

Intel's ditching the 'i' in 'Core i5/i7/i9' and will stop calling out chip generations - programming.dev

But why? It was easy and recognizable.
Harder to recognise makes it easier to up-sell crappier models to those not close enough to the detail. I was mulling over going AMD with the next laptop (which admittedly won’t be any time soon), this makes me lean more towards that idea.
AMD is making laptop CPU model numbers simultaneously less and more confusing

Numbers will accommodate a range of new CPUs that sometimes use older Zen cores.

Ars Technica
It has all the info about the CPU in the name, that's kinda cool