This is fun and lovely: Logo trends this year by Logolounge. h/t Viola Voss
https://www.logolounge.com/articles/2023-logo-trend-report
https://www.logolounge.com/articles/2023-logo-trend-report
it's funny but --
1. people can learn how to accurately describe what they want and will once they're given the tools.
2. i bet travel agents said the same thing. same with real estate. we now use kayak and zillow.