If it wasn't hurting them they wouldn't be doing damage control.

• Spez wouldn't be doing interviews
• They wouldn't be publishing whitewashed versions of history for their advertisers
• They wouldn't be changing the rules to allow them to oust protesting mods
• They wouldn't be preventing people from deleting their old comments/posts
• They wouldn't be forcing subreddits to reopen
• They wouldn't be trying to smear Apollo's dev
• They wouldn't be posting propaganda notices on new reddit's homepage
• They wouldn't be silencing discussion about Lemmy or advertiser boycotts

It's working, keep it up.