Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

https://beehaw.org/post/574245

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips - Beehaw

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn't simplify the processor name!? Instead of i5, we now have to say "core 5" or "intel core 5".

Before it was Intel Core i5 so it's simpler than the old name
Well officially yes, but I don't know anyone that consistently called it "Intel Core i5" instead of just "i5". And I don't see that happening with just "5".

"Which processor do you have?"
"5"

said nobody ever

That's exactly the point I'm trying to make. "i5" as an answer would've made sense, but "5" doesn't

I get it - I was just emphasising it :P

Was there a problem with the naming? I don't see why they'd change it given they've spent a long time building the brand.

Ha okay. I wasn't quite sure whether you're emphasizing or did misunderstood me.

Honestly I have no idea what the issue was with the old naming scheme. Didn't they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.