Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips

https://beehaw.org/post/574245

Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips - Beehaw

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn't simplify the processor name!? Instead of i5, we now have to say "core 5" or "intel core 5".

Even worse ... we have to specify between "Core 5" and "Core Ultra 5"
"I'd like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week."