I'm sure many will go back to Reddit but some wont. I for one will be staying on Lemmy as I've found it a breath of fresh air.

I’m fully committed regardless of how good the replacement is. I paid for Reddit premium every month since 2016 to try and support the thing I loved. I gave out 65+ gold before premium to also support a thing a loved.

I cancelled premium after the AMA and deleted Apollo. No going back period.

This might be why they have not seen a monetary hit yet, it won't be until people's premium cancellations hit that Reddit will see a cash flow issue.

The Humanist Report on YouTube lost monetization last month and he slowly saw his subscriber count drop day by day as people's subscriptions got canceled instead of renewed after 31 days he was somehow still at 9 subscribers. Fortunately he did a video and called out YouTube and people went on his patreon to fund him instead of him relying at all on YouTube. He got monetization back but you can never trust YouTube to not screw people.

They won't see much of a monetary hit from most of the people that were using the free API. It will be like YT since 2017; a slow decline and complete loss of technical utility. It will be another zombie garbage platform because this is all the company is focused on. It is a massively oversimplified perspective of where value is created in reddit. I believe the entire house of cards is anchored by the most niche and obscure places that have useful information and support. Monetizing the types of users that make up these communities is completely counter productive. These are the true influencing anchor users that everyone is grounded to all the way down the intellectual pyramid (plateau). All the other social stuff is peripheral to the technical utility of knowing you can find an answer to a super obscure question by asking on reddit. It is just like how you used to be able to find the answer on YT; now you can't find that one video posted by the expert that had 3 uploads 10 years ago. This is the change reddit is making. It will take time for this utility to errode away but this outcome is guaranteed.
Google has been evil for a while now
"Do~~n't~~ be evil"