Is this how Reddit dies?
@shanselman it and Twitter were the two biggest text platforms left, so I think this is going to hurt it quite a lot but it won't die until someone comes along with a replacement (and as nice as mastadon is, centralization has it's benefits).

@mirhagk @shanselman The rumored new ActivityPub app from Facebook/Meta might be good for the fediverse in the short term. It would legitimise ActivityPub and be a good place for many new people to start off, while still offering decentralisation for people who don't want to use a Facebook platform

... Unless Facebook completely messes with the protocol implementation and tries to centralise it in some way

https://www.theverge.com/2023/6/8/23754304/instagram-meta-twitter-competitor-threads-activitypub

Instagram’s upcoming Twitter competitor shown in leaked screenshots

Meta is working on a Twitter competitor that might be called Threads and talking to celebrities like Oprah and the Dalai Lama about being early users. It’ll be connected to Instagram and work with Mastodon.

The Verge