“I would love to be able to design a government service where users didn’t need to go to the big website at all — a service so seamless and invisible that they barely register they are dealing with government.” Fantastic piece from @marthaedwards with an insightful look at GOV.UK’s recently-published growth strategy: https://medium.com/@mlhedwards/were-not-here-to-grow-f124f875f8b4 #GCdigital #govDesign #govuk