Shoshana 🏳️‍⚧️Jun 5, 2023

I think it's interesting that Apple's approach to AR is trying to make it a computer experience, not a metaverse experience. You're not seeing fake people in a fake room. You're seeing a normal teleconferencing interaction that has been elevated because you can turn your head and see different pieces of it and because you can show a large format of your presentation as if you had many screens that could hover anywhere in the room and spatial audio gives you better sound awareness.

The experience they're selling isn't "check out this new universe we've created." It's "look at what we can do when we can put displays anywhere and let you interact with computing in a new way." It's "what if you could be on an airplane with a 70 inch TV?"

#WWDC #WWDC23 #Apple

Show threadGuerillaGrue
@LilahTovMoon So it's basically "We're doing the same thing you can do with a 600 dollar pair of Rokid Max glasses, but you get to pay us almost 4k because Apple" then?
Jun 5, 2023 at 9:31pmWeb
Show threadShoshana 🏳️‍⚧️Jun 5, 2023

@GuerillaGrue I don't know much about Rokid, but it looks like their hardware isn't comparable - the Vision Pro has 5.5x more pixels and an M2 processor; Vision Pro has eye tracking and cameras and sensors that the Rokid doesn't.

I think the details often matter. Was the iPhone just Apple saying "we're doing the same thing you can get from BlackBerry or Windows Mobile"? No. All of them were internet connected phones with a large screen, but the iPhone succeeded because it was different - and Android succeeded by copying Apple's details, not by copying BlackBerry or Windows Mobile.

There's a lot of stuff about how good something is to use that's hard to write concisely about, but those details matter. If they didn't matter, we'd all be using Windows Mobile. It wasn't hard to say "we should have a computer-phone in our hands." Star Trek had it on TV in the 80s, and Apple was working on the Newton before that. The concept wasn't hard, but getting it right was hard.