I think it's interesting that Apple's approach to AR is trying to make it a computer experience, not a metaverse experience. You're not seeing fake people in a fake room. You're seeing a normal teleconferencing interaction that has been elevated because you can turn your head and see different pieces of it and because you can show a large format of your presentation as if you had many screens that could hover anywhere in the room and spatial audio gives you better sound awareness.

The experience they're selling isn't "check out this new universe we've created." It's "look at what we can do when we can put displays anywhere and let you interact with computing in a new way." It's "what if you could be on an airplane with a 70 inch TV?"

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