The problem with tech is that there’s too much expectation that it should be sexy. All the bits we rely on - hardware, OS’s, core libs - are at their best when they’re as boring as the beige boxes PCs used to come in.

This stuff should be dull, it should just work exactly as you’d think and no user should give even a second’s thought to it. It shouldn’t be exciting, and it definitely shouldn’t warrant a CEO getting on a big stage fishing for breathless gasps.

Make Tech Boring Again