Marina

Take your answers from a survey, put them into Figjam and start aggregating them.

That’s called affinity mapping. You group together similar or related answers from your survey and find out what bothers your users most.

What are your experiences with affinity mapping?

#AffinityMapping #LearnUX #UXDesign #ProductDesign

May 29, 2023 at 8:42amWeb
Show threadMark Wyner Won’t Comply May 29, 2023
@marina I love affinity mapping. For me it helps me vet my theories against meaningful data. And if the grouping is a team effort, you can get different perspectives on the baseline taxonomy. Because, as you know, categorization can go a number of ways in this process.