On Monday, I wrote that brands need to stick by marketing decisions they make in the face of manufactured outrage, arguing that rolling out a big "Pride" thing and then doing a 180 in response to backlash was worse than not doing anything for Pride at all.
On Tuesday, Target proved my point. https://www.readtpa.com/p/brands-need-to-make-decisions-about
I want to point out that the outrage about a "tuck-friendly" bathing suit or whatever was simply them seeing that a product could theoretically be worn by a trans person, and arguing that it therefore shouldn't be for sale.
It's the same as the Dylan Mulvaney thing: the issue was that she's trans and exists.
What, exactly, are trans people supposed to do? We need help.
Parker Molloy
Bonnie Schwertner