@mrdbcross May 19, 2023
Dare Obasanjo

Big brand advertising, unlike performance based advertising like you see on Facebook & Google, is all about relationships.

Despite the fact that content on Twitter is worse today than 6 months ago, a top ad agency is now happy because NBC’s former ad sales chief is now Twitter’s CEO,

https://www.theverge.com/2023/5/19/23729676/twitter-ads-groupm-high-risk-advertising-elon-musk-linda-yaccarinoc

Twitter is no longer ‘high risk’ according to its biggest ad buyer

WPP-owned GroupM no longer considers Twitter as a “high risk” platform now that seasoned advertising exec Linda Yaccarino is lined up to replace Elon Musk as Twitter CEO

The Verge
May 19, 2023 at 11:57amWeb
Show threadKevin Patrick Doyle 🍅🥫May 19, 2023
@carnage4life lol let’s see how long that lasts