Journalists who would never, ever consider working for Fox "News" continue to give their work -- free -- to Twitter.

They surely know that they're supporting a business controlled -- and manipulated in ugly ways -- by someone at least as malign as Rupert Murdoch. They're giving aid and comfort to someone who hates journalism and amplifies anti-democracy memes.

They could, instead, use the fediverse and control their own destinies.

How can they be helped to grasp this?

@dangillmor If a third of my income - and the difference between making rent and not - was determined by traffic across my articles, I'd be active on sites proven to drive traffic too.

You're a media critic at a research institute which provides evidence-based answers to hard problems, so I assume you've got the data. What do we need to do here to make a boycott pay better?