Journalists who would never, ever consider working for Fox "News" continue to give their work -- free -- to Twitter.

They surely know that they're supporting a business controlled -- and manipulated in ugly ways -- by someone at least as malign as Rupert Murdoch. They're giving aid and comfort to someone who hates journalism and amplifies anti-democracy memes.

They could, instead, use the fediverse and control their own destinies.

How can they be helped to grasp this?

@dangillmor Institutions need to take a lead in this. Many of the journalists who are still there will be waving their engagement numbers at editors. Editors need to turn around and say, "Don't care." That requires the support of proprietors.

Publications have been treating journalists as unpaid social media marketers. That's created a perverse incentive to stay on an abusive platform. It's dysfunctional.

The only action we can take is to feed good stories to the journalists who are here.