One thing great about today's announcement of Pro iPad apps: not even a hint of iPhone compatibility.

Universal binaries, and more importantly Universal SKUs, were such a bad idea. Just because the APIs are the same doesn't mean the products and customer base are, too.

If dual iPhone/iPad apps are unsustainable for Apple, imagine how it was for small and medium sized businesses.

@chockenberry I think it’s reasonable for users to expect iPhone-first apps to scale up to iPad. But it’s also reasonable for iPad-first apps not to scale down to iPhone.