One thing great about today's announcement of Pro iPad apps: not even a hint of iPhone compatibility.

Universal binaries, and more importantly Universal SKUs, were such a bad idea. Just because the APIs are the same doesn't mean the products and customer base are, too.

If dual iPhone/iPad apps are unsustainable for Apple, imagine how it was for small and medium sized businesses.

@chockenberry Any hints of SwiftUI?
@martind Doesn't matter. SwiftUI is a means to an end, not a product.
@chockenberry perhaps clarity was absent from my post.