One thing great about today's announcement of Pro iPad apps: not even a hint of iPhone compatibility.

Universal binaries, and more importantly Universal SKUs, were such a bad idea. Just because the APIs are the same doesn't mean the products and customer base are, too.

If dual iPhone/iPad apps are unsustainable for Apple, imagine how it was for small and medium sized businesses.

@chockenberry Universal binaries are why so many iPad apps are just big iPhone apps when they should be Mac apps, slightly simplified. It’s so frustrating as a user.