To all sociologists that feel the need to invent new and unnecessary concepts: this is rude and counterproductive.

It creates artificial breaks with previous work and contributes to the non-cumulative nature of much sociological research.

It creates a false sense of novelty that's not much better from most airport books.

Imagine being in conversation with someone that sporadically decides to replace perfectly good words with more obscure variants.

It's child's play.

Except that the child regularly publishes in AJS.