A while ago, I read about the psycholgical effect that kicks in when someone tries to fight for a good cause, but then makes a tiny mistake.

We are very hard on hypocrisy because our brains like when things add up.

I.e. a climate activist with a plastic cup triggers much harder than Elon taking a 5 minute flight in his private jet every other day.

The first feels wrong, while the second just meets our expectations.

I can't stop seeng this everywhere ever since.