A while ago, I read about the psycholgical effect that kicks in when someone tries to fight for a good cause, but then makes a tiny mistake.

We are very hard on hypocrisy because our brains like when things add up.

I.e. a climate activist with a plastic cup triggers much harder than Elon taking a 5 minute flight in his private jet every other day.

The first feels wrong, while the second just meets our expectations.

I can't stop seeng this everywhere ever since.

@bastianallgeier This sounds like this

https://en.wikipedia.org/wiki/Pratfall_effect

It happens all the time, everywhere and it's super annoying. Haven't ever thought about if this phenomenon has a name until now though.

Pratfall effect - Wikipedia

@C3nC3 @bastianallgeier

"Tolerance in this context is no longer either a psychological trait or a virtue: it is a modality of the system itself. It is like the total compatibility and elasticity of the elements of fashion: long skirts and mini-skirts 'tolerate' each other very well (indeed they signify nothing other than the relationship which holds between them).”

Jean Baudrillard, The Consumer Society: Myths and Structures