I like winning:

Apple and Google partner on an industry specification to address unwanted tracking by Bluetooth-enabled physical trackers.

https://www.apple.com/newsroom/2023/05/apple-google-partner-on-an-industry-specification-to-address-unwanted-tracking/

Apple and Google lead initiative for an industry specification to address unwanted tracking

Today Apple and Google jointly submitted a proposed industry specification to help address the misuse of Bluetooth location-tracking devices.

Apple Newsroom
@evacide This is a good step. It does seem easier to just stop producing products that track people, though.