Banks need to do a better job of understanding that “brands and the customer experiences you build have to feel personal”

My conversation with Liz High on #TakeItToTheBank podcast

#FinTech #FinServ #Banking

https://www.continuuminnovation.com/en/how-we-think/blog/consumers-want-to-buy-at-the-right-moment-not-when-you-think-they-should-buy EPAM Continuum EPAM Systems

What Do We Mean (Really Mean) When We Say "Personalized Banking"?

A Conversation with the author of "Think Like a Brand, Not a Bank"