If nothing else, the post-Twitter social media arms race has been fascinating to watch.
https://blog.joinmastodon.org/2023/05/a-new-onboarding-experience-on-mastodon/
A new onboarding experience on Mastodon

Today we’re making signing up on Mastodon easier than ever before. We understand that deciding which Mastodon service provider to kick off your experience with can be confusing. We know this is a completely new concept for many people, since traditionally the platform and the service provider are one and the same. This choice is what makes Mastodon different from existing social networks, but it also presents a unique onboarding challenge. To make this step easier, we now have a default sign-up option that works with a server we operate. If you wish to leave or join a different server, you can do so at any time.

Mastodon Blog
@GWillow I honestly think a lot of people are waiting to jump until it’s obvious what’s next, a la Friendster - MySpace - Facebook - Insta - TikTok. If there was a clear and convincing Twitter successor for Ed Earl Civilian, Twitter would be deader than a bucket of fried chicken right now