With Facebook's pivot away from news and Twitter's decay, media outlets return to digital media's foundational concepts of the early 2000s like homepage traffic (Max Tani/Semafor)
https://www.semafor.com/article/04/23/2023/its-back-to-the-future-for-a-diminished-digital-news-business
http://www.techmeme.com/230424/p24#a230424p24