👋 Hello #fediverse! I'm going into a meeting at 4ET to talk about our newsroom's social media options.

If you think our station and other #NPR stations should have a Mastodon server or a broader presence in the #fediverse, pls boost this post. If you have thoughts, please reply, I want to hear them!

@gbhnews YES. NPR should run its own instance and have its stations and journalists on there. It would be amazing to have one place to follow everybody NPR-affiliated.

@varmazis @gbhnews

The first news network to commit 1/1000th of its ad spend to Mastodon will achieve a primacy that other networks spend more to get worse results.

But I'm sure second place will be OK.

@Homebrewandhacking
> The first news network to commit 1/1000th of its ad spend to Mastodon will achieve a primacy that other networks spend more to get worse results

I'm confused. Do you mean spending...

> 1/1000th of its ad spend

... on running their own server?

There is nothing in the Mastodon software (nor on the fediverse as a network) that you can spend money to advertise on.

@varmazis @gbhnews

@strypey @Homebrewandhacking @varmazis @gbhnews

There is nothing in the Mastodon software (nor on the fediverse as a network) that you can spend money to advertise on.Not exactly. It all depends on the instance. I've encountered Mastodon instances with ads. It's up to the instance admin and their users. If their instance is popular, and has the target market of some company, there's nothing stopping them offering to buy ad spots… which in turn will help that instance.

^_^

@youronlyone @gbhnews @strypey @varmazis

Also true. I suspect that's a freemium model that will be adopted by the large tech companies as part of "embrace, extend, extinguish" as applied to the Fediverse.

See #MastodonFailureModes

@youronlyone
> I've encountered Mastodon instances with ads

OK, but that's on those instances, not in the Mastodon software nor on the fediverse *as a network*. Also, can't see how news media companies advertising on those instances would gain them more mindshare in the 'verse than publishing directly into it with their own servers.
@Homebrewandhacking @varmazis