it literally took the US tech press the better part of fifteen years to realize musk was an unremarkable rich brat cosplaying as a supergenius engineer, which says more about our press than it does musk

https://www.politico.com/news/magazine/2023/04/22/elon-musk-the-barking-mad-publicity-hound-00093293

Elon Musk Figured Out the Media’s Biggest Weakness

Here's why the press falls for his stunts every time.

POLITICO
I'm still really enjoying the seamless pivot of countless big name tech journalists who enabled his bullshit mythology for more than a decade, and now, only when he's descended into full caricature, casually pretend to be hard nosed skeptics who saw him for what he was the entire time

@KarlBode “nobody knew he was actually lying this entire time!”

“Shocked. Shocked we, the media who refused to ever ask him a single question, are. “

@Danielsand there were like four or five tech journalists who called bullshit on him from the start and most of them were rewarded with marginalization, ridicule, and death threats (especially if they were women)

@KarlBode yup. And his cult still does it and nobody in big media calls him out for enabling and encouraging them to do it.

He knows the power of his voice and he seems to revel in sending his cult after those people.

@KarlBode that’s honestly what I find most frustrating about the coverage of him. He is a bully and they handwave away all of that.
@Danielsand and now he owns one of the most important modern media platforms on the planet. Good job, everybody!