Microsoft drops Twitter from its advertising platform

Yet another big B2B service passes on paying for Twitter's new high-priced API.

Mashable

@WarnerCrocker

That's HUGE. Advertisers using this service will encounter lots of friction to advertise on twitter now, since doing so will be outside of their streamlined process. This means they'll likely cut back, cut out twitter advertising, since it'll cost them extra labor hours to do so.

That's a very sly 🖕from Microsoft to Musk.