And today's new word is flong, a mould used to cast plates of type-metal - or stereotypes. In fact, I've only just discovered that the words 'stereotype' and 'cliché' were both originally printing terms for these plates. Stereotyping came into its own in the 19th century - plates could be attached to the cylinders of a rotary press, without the hazard of movable type being flung in all directions by centrifugal force, allowing for printing at unprecedented speed and volume